There is a reason why NISHIKI has been the NO1 brand in the USA for over 25 years! Many top chefs across the country has continuously chosen NISHIKI as their only bland. NISHIKI have wholesome flavors, but will not interfere with other dishes; it will only enhance. NISHIKI will almost make you want to eat it all by itself. NISHIKI is perfect for any occasion, especially sushi parties, and because it is known to retain its flavor and texture many hours after being cooked, it is perfect for bento or BBQs.